If you are an iGaming business owner, you must stay on top of the latest SEO trends. This will allow you to provide a better user experience and increase your brand’s visibility online.
In 2023, there are several SEO trends you should be aware of. These will help you improve your website’s ranking and boost your conversion rates.
Content Planning Tool
A content planning tool is software that helps marketers plan and manage their content marketing efforts. It allows them to schedule blog posts and social media campaigns and monitor performance. The best content planning tools also provide a centralized location where team members can brainstorm, collaborate, and publish content.
A good content planning tool will make it easier for you to follow your SEO and content marketing strategy consistently, which will help improve your online visibility. It will also make it easy to spot gaps in your strategy and address them before they become problems for your brand.
It also provides analytics and visualization features to help you understand how your content is performing. It will also give you insights into how your customers interact with your content and how you can better engage with them.
Another useful feature is a calendar, which can be used to create a steady diet of relevant content for your business’s social media channels. This way, your marketing team can always stay on track and post fresh, unique, and engaging content to keep your social media profiles active.
The platform also supports team communication, allowing you to share pending tasks and publishing schedules with your team members. This will improve coordination between your team members and save time on collaboration efforts.
For example, you can share draft articles with your team members and get immediate feedback on them from them. This way, you can avoid wasting time on low-quality work that may affect your SEO and content marketing goals.
You can also use this software to create interactive content like social games, quizzes, and puzzles that pique readers’ interest and increase bounce and conversion rates. These are a great way to engage your audience and boost your brand’s reputation in 2023.
It also has a text editor that gives you real-time feedback on how your article compares to similar top-ranking articles. It will also suggest external links to connect your article with authoritative but non-competitive sources, boosting its credibility.
It is a versatile content planning tool that is designed for both beginners and experts. It allows you to plan your content with a drag-and-drop interface, and it also includes visual charts for analyzing data and organizing tasks.
Passage Indexing
Passage Indexing is Google’s latest ranking update that will soon show snippets of your content in search results. This is a small change, but one that could make a big impact on your rankings in the future.
This new feature will identify sections of your page that answer search queries, and rank them independently. It will be a great way to boost your rankings for specific keywords.
Currently, Google uses the RankBrain algorithm to determine which parts of a page are relevant to a particular query. This system is a great way to ensure that users find what they’re looking for, but it can be tricky to understand.
According to Martin Splitt, the core of this update is that Google wants to give users the best possible answer for their search queries. This is especially true for long-tailed, niche queries that are usually hard to answer using a single page.
He says that if your website is providing useful information on long-tail, niche topics that get two or three queries a year, passage indexing can improve your ranking. He also suggests that you may want to rewrite your content to focus on those topics more.
The new ranking system is designed to help searchers find what they’re looking for, and it’s a good way to encourage Google to focus on content that’s helpful to users. That said, you should be careful not to over-optimize your site or risk a big drop in ranking.
As a result, you should focus on creating the most valuable and relevant content possible for your readers. This includes providing them with the answers to their questions and helping them resolve their issues.
You should also make sure to use heading tags on your pages, which will help Google understand what you’re talking about. Headings are especially important for long-form articles and blog posts since they can be difficult to read.
The new algorithm won’t affect your overall rankings as much as you might expect, but it will still impact your traffic. If your site isn’t already optimized for passage indexing, it’s worth investing time in optimizing for this feature.
Local SEO
Local SEO is a key part of any Philippine SEO strategy, as it helps businesses appear in search engine results pages (SERPs) for specific geographic areas. This increases visibility and drives targeted, motivated traffic that is easier to convert into paying customers.
Local search is more prevalent today than it was in the past, and has a lot to offer in terms of potential for growth and profitability. To improve local SEO efforts, it is important to consider trends that are shaping the industry as well as what consumers are searching for when they search locally.
Another important local search trend to watch out for is voice searches. These are increasingly common in the Philippines and can be a great way to increase visibility and conversions.
To optimize your website for voice search, it is essential to include long-tail keywords in your content. This will allow customers to easily find what they are looking for without typing it out.
Using structured data, such as the LocalBusiness schema, on your site can also help Google better understand your content and rank it higher. By adding this structured data to your site, you can tell Google details about your business, including your location, hours of operation, phone number and more.
The best local SEO agencies will be able to guide you through the process of optimizing your website for search. Whether you are a small business owner or a large corporation, finding the right agency can have a significant impact on your online presence.
You should also choose an agency that prioritizes open communication and is willing to keep you informed of progress. This will help to ensure that your business stays on track and remains aligned with your goals.
It is important to remember that local SEO campaigns will be a long-term investment, and a reputable and experienced agency can assist you with your SEO goals throughout the entire campaign. Developing clear communication channels and scheduling regular updates is key to maintaining a strong working relationship with your agency, so make sure to find an SEO company that prioritizes transparent communication and openness as part of their service offering.
Image Optimization
Images are essential to a website’s content, as they help people visualize the site’s products and services. They also bring life to articles and long texts, making them easier for readers to digest. This is a major reason why website owners should optimize their images to improve SEO rankings and visibility.
Image optimization can be done through several strategies, including file format, reducing image size, using descriptive captions, sharing the images on social media platforms, and creating an image sitemap. These strategies help search engines understand the context of images and rank them more highly in SERPs.
Optimizing images on your e-commerce website is especially important, as they can have a huge impact on conversion rates and sales. Large, under-optimized images can slow down site load times and discourage shoppers from making purchases.
Another factor to consider is image compression, which can reduce image sizes significantly. Keeping image files light and small is a great way to boost your SEO rankings and make your website faster.
You can easily optimize your images through image-editing tools, such as Adobe Photoshop. Some even offer a save-for-the-web option that will compress your images while still maintaining image quality.
Alternatively, you can use a CDN to host your images and other files on the network. This will reduce server and bandwidth costs and increase page load speeds.
In addition, you can reduce the size of images by trimming unnecessary data, such as camera details, GPS locations, color profiles, and descriptions. This can free up a lot of space on your computer and mobile device.
It is also helpful to include a keyword in the file name of your images. Having keywords in the file name will help search engines determine the relevance of your images to user queries.
Providing a relevant keyword in the alt text for your images can help you get more traffic from image searches and also boost your rankings in Google. However, it’s important to remember that alt text should not be a substitute for a proper title or description for each image.
