How can this be fixed? Here are some reasons.
- You anticipate an immediate result
- You’re focusing on keywords that are very competitive
- You are not including social media into your SEO plan
- Your website is really unsteady
- Your internal linkage isn’t done on purpose
- You do not search for backlinks
- You aren’t looking at your analytics to see what’s functioning (and what isn’t)
- You aren’t concentrating to the user’s objective
- You aren’t utilizing relevant keywords
- You’re more concerned with keywords than with substance
- You assume that backlinks will appear on their own
- You’re just relying on guest posting to build links.
- You are not personalizing your sitelinks.
- You think that on-page SEO is all that is required.
- You’re optimizing the process of creating relevant keywords.
Search engine optimization (SEO) is the process of directing your website to appear higher on a search engine results page (SERP), resulting in more visitors. Typically, the goal is to rank on the top page of Google results for search phrases that are important to your target audience. As a result, SEO is as much about knowing your audience’s desires and requirements as it is about the technical aspects of how to setup your website.
However, not all SEO services Philippines are effective once they deliver their services. They are not receiving the desired outcomes. Here are a few reasons why they fail and how to fix them.
You anticipate an immediate result
SEO is a long-term project. Nonetheless, many firms anticipate seeing a boost in ranks nearly immediately. As per digital marketer Josh Steimle, it’s essential to establish realistic expectations for your SEO campaign: “Many SEO companies will tell you that it takes 4 to 6 months to start seeing results, which is generally correct, but keep in mind that this is when you start seeing results, and SEO results grow over time.”
This may be addressed by setting reasonable goals for your SEO effort. Keep an eye out for results from day one, but don’t be shocked if you don’t see any before the 4-6 month period. I’ve been working on the phrase e-cash for my firm for 6 months and I’m not even in position #1. If your rankings haven’t improved by the sixth month, it’s time to reconsider adjusting or revamping your campaign.
You’re focusing on keywords that are very competitive
When selecting keywords to target, it is critical to be practical. It’s doubtful that you’ll ever rank for terms or phrases that everybody else is seeking. Even if you do wind up ranking for keywords, it will only be a matter of time until someone with a larger budget steps in and grabs the top rankings in the SERPs.
This may be prevented by selecting terms that generate a reasonable amount of searches but aren’t very competitive. Look for terms that are very relevant to your own particular products or services and, as a result, are more likely to convert.
You are not including social media into your SEO plan
We all understand that social links do not provide immediate SEO benefits. However, there are other reasons why social media should indeed be incorporated into your SEO strategy, including greater exposure, traffic, and engagement/connection with your target audience. Finally, they can have a big influence on your search engine results.
It is not too late to start utilizing social media for marketing. Begin by determining which sites your target market frequents and establishing an active presence on those networks. In terms of SEO, make sure you’re marketing and spreading your material on your social media networks to reach a bigger audience.
Your website is really unsteady
For years, Google has used page speed as a ranking criterion for desktop sites. Meanwhile, speculation has it that Google’s next mobile-friendly upgrade would also consider page speed. As a result, having a quick-loading website is more vital than ever. You may use Google’s PageSpeed Insights tool to assess your site’s performance and identify methods to enhance it.
Your internal linkage isn’t done on purpose
Internal linking is an important SEO tactic. It not only allows us to better explore the site more effectively, but it also helps consumers locate useful relevant material. However, many businesses fail to recognize the value of internal connections and fail to make an effort to locate and link to relevant information elsewhere on their website.
Though anchor text may not be as significant as it once was, it does appear to have an impact on rankings. Make a point of connecting to at least 2-3 related pages on your site while creating a blog post for your own or someone else’s. Utilize anchor language that makes relevance from both an SEO and a user viewpoint.
You do not search for backlinks
A few broken links are unlikely to harm your SEO. Any more than just that, however, may have a negative influence on both user experience and ranking. When a person encounters a 404 page, they are more inclined to abandon your site in search of information. And every time a search engine crawler traverses your site and encounters a broken link, their scanning of your site is hampered.
This may be remedied by utilizing a free tool, such as Screaming Frog’s SEO Spider, to discover and repair any connection issues.
You aren’t looking at your analytics to see what’s functioning (and what isn’t)
Your analytics will show you whether or not your SEO techniques are effective. If you skip this crucial stage, you may miss out on prospects for greater traffic and rankings. You must monitor your statistics on a frequent basis to determine which keywords, traffic sources, and content are generating the most traffic and leads. Look for strategies to repeat those outcomes in future campaigns.
You aren’t concentrating to the user’s objective
Intent lies at the heart of every search query. Each time a user fills in a query, they have a specific reason or objective in mind. Those searches are often classified into three types: navigational, informational, and transactional. If you select keywords without considering the purpose behind those terms, you may be spending money and effort on keywords which will never convert.
Optimize for navigational and informative inquiries if you want to increase traffic and page visits. These will be easier and less costly to rank for in general. Optimize for transactional queries that are more likely to convert on commercial sites.
You aren’t utilizing relevant keywords
Because of their increased search volume, optimizing for short-tail keywords (typically one or two-word phrases) is interesting. They are, however, not only more difficult to rank for, but they are frequently more generic questions that will never convert. The majority of your visitors should come from highly specialized, focused keywords that are 2-4 words long.
You’re more concerned with keywords than with substance
It’s difficult to believe, yet it still occurs in 2016. Businesses believe they can produce short, “thin” content, stuff it with keywords, and call it a day. This method, however, no longer works after the introduction of Google’s Panda. This will not only result in a horrible user experience, but it will also ruin your rankings. Keywords are still significant, but your content’s concept is much more essential. Choose a theme for your article, then use a range of keywords and phrases to help fill it out.
You assume that backlinks will appear on their own.
Many companies believe that simply providing outstanding content would result in a natural accumulation of backlinks. Intentional link building, on the other hand, should remain a component of your SEO strategy for each type of content you create.
You must concentrate on developing “link-worthy” material and then ensure that others who are likely to link to it are aware of it. Concentrate on creating material that is useful to other bloggers and journalists, as they are the people who are most likely to link to you.You’re just relying on guest posting to build links.
Everyone uses it to increase their influence, develop connections, and bring attention to their blog. However, don’t rely on it as your exclusive method of obtaining connections to your website. Google’s Matt Cutts warned about this practice a few years ago: guest blogging exclusively for SEO purposes is gone. Guest blogging should surely be included in your SEO and content marketing plan.
You are not personalizing your sitelinks.
Your site links are the little links that display in search results next to your company or brand name. These are significant because they give several entrance points for visitors to your site. Although you don’t have full control over your site links, you can ask Google which ones you don’t really want to appear in search results. Simply go into your Google Search Console (previously Webmaster Tools), choose to Search Appearance, then Sitelinks, and tell Google which links you want to be degraded.
You think that on-page SEO is all that is required.
Without a question, on-page SEO is critical to getting high ranks. This includes including your keywords into your title tag, H1 and H2 tags, URL, content, and so on. This is, however, only one component of the optimization problem. Recognize the importance of both technical and off-page (link building) optimization. Check to see if your site is fast enough, mobile-friendly, and has a crawlable structure. Make an effort to develop links to each item of content you create.
You’re optimizing the process of creating relevant keywords.
It’s tempting to cut and paste title tags or rely on an SEO tool to do the job for you if you have a large site with a lot of pages. However, this results in monotonous and unimaginative tags, which may harm your rankings.
Manually adding title tags for each piece of content you create can help with this. Make sure to include your keyword(s), brand name, and some form of ‘hook’ to lure click-throughs when crafting your title tag. Simply analyzing the reasons why your services fail might assist you in restoring their quality and continuing to give SEO services to your clients. Hoping that the reasons and solutions presented here will be useful to SEO Experts Philippines